LeadRouter — by Automated Sales

Pipedrive lead routing that actually knows your team.

Most Pipedrive deal assignment tools hand out deals in order. LeadRouter knows who's performing best right now, which reps have history with this contact, and routes accordingly — in real time, automatically.

Start free trial → See how it works ↓

14-day free trial  ·  £10/rep/month  ·  No setup fee  ·  Cancel any time

Activity Log
Engine active
DS
Sarah Mitchell — Acme Corp
→ Dan Strutt  ·  round_robin
assigned
TA
James Whitfield — Bright Tech
→ Team A  ·  won_deal_continuity
assigned
DS
Clara Hughes — Hughes Ltd
→ Dan Strutt  ·  open_deal_existing
notified
MR
Marcus Reid — Reid & Partners
self_sourced_guard
skipped
Real time
Performance data from Pipedrive
Full
Deal history awareness
5 min
To connect Pipedrive
£10
Per rep / per month

What makes it different

Pipedrive lead routing that knows
your deal history.

Other lead routing tools assign deals in order. LeadRouter reads your live Pipedrive data — who's performed best this month, which rep worked this contact before, who created this deal — and routes based on reality, not just position in a queue.

Multi-team routing
Separate rep pools per team, each assigned to specific Pipedrive pipelines. Team A deals go to Team A reps. Team B stays separate.
Performance weighting
Weight the rotation by revenue, won deals, conversion rate or activity score. Top closers get more leads — automatically, no manual adjustment.
Deal continuity
Returning customers go back to the rep who won their business. New enquiries from existing contacts stay with the same person.
Self-sourced guard
If a rep creates a deal and assigns it to themselves, LeadRouter leaves it with them. No more overwriting manually sourced deals.
Full audit log
Every assignment decision is logged with the rule that fired, the rep assigned, and the outcome. Export to CSV at any time.
Pipeline auto-discovery
Pipelines are fetched directly from your Pipedrive account. No manual ID entry. Connect a pipeline to a team in two clicks.

The difference

Other tools route by position.
LeadRouter routes by knowledge.

Every other lead routing tool — Zapier round-robins, Pipedrive's native assignment, HubSpot rotation — works the same way: it keeps a counter and hands the next deal to whoever is next in line. It has no idea who's closing well this month, which rep already has a relationship with this contact, or whether this deal was self-sourced.

Other tools
Round robin

Keeps a counter. Whoever is next gets the deal. No awareness of performance, history, or context. Every deal is treated identically.

✗ No performance awareness
✗ No contact history
✗ No multi-team routing
✗ No self-sourced protection
LeadRouter
Context-aware routing
Real-time intelligence

Reads your live Pipedrive data on every deal. Knows who's performing best this month, which rep has history with this contact, and what this deal is worth.

✓ Live performance scoring
✓ Full contact history
✓ Per-team pipeline routing
✓ Self-sourced protection
Manual assignment
Manager decides

A manager looks at incoming deals and manually assigns them. Slow, inconsistent, and the first thing that breaks when the manager is busy or away.

✗ Slow — deals wait to be assigned
✗ Inconsistent decisions
✗ Breaks when manager is away
✗ No audit trail

The routing logic

Five rules.
In the right order.

Every new deal runs through the same sequence in real time — pulling live data from Pipedrive at each step. Each rule is a guard that protects against the next one firing incorrectly.

01
Open Deal Guard
Contact already has an open deal? Route the new deal to the same rep and notify them. No duplicate rotation events.
Always active
02
Same-Day Deduplication
Multiple enquiries from the same contact on the same day all go to the same rep.
03
Deal Continuity
Returning customers go back to the rep who worked them before. Toggle separately for won and lost deals.
04
Self-Sourced Guard
Rep created the deal and self-assigned it? It stays with them. Protects prospecting effort from being reassigned.
05
Round Robin
Everything else goes through the rotation — equal or weighted by revenue, won deals, conversion rate, or activity score.

Teams → Default → Rules

Assignment Rules — Default Team
Open Deal Guard
Same-Day Deduplication
Won Deal Continuity
Lost Deal Continuity
Self-Sourced Guard
Performance Weighting
metric: revenue  ·  period: 30 days

Pricing

Simple, transparent pricing.

One plan. Everything included.

£10
per rep / per month
Unlimited deal assignments
All 5 routing rules
Unlimited teams
Performance weighting
Full activity log + CSV export
Pipeline auto-discovery
14-day free trial
Cancel any time
Start free trial →

No credit card required to start.

Route smarter. Close more.

Connect to Pipedrive in 5 minutes. LeadRouter starts routing deals with full context — performance, history, and team — immediately.

Start free trial →

Built by Automated Sales — Pipedrive consultants since 2020

LeadRouter by Automated Sales
automated-sales.com Blog Sign in Contact